• Michelle is an experienced project manager, solution-driven marketer, and strategist with more than 15 years of experience in higher education and marketing agencies serving clients in various industries from healthcare to manufacturing. She is a certified Project Management Professional (PMP) and PROSCI Certified Change Practitioner. Michelle is also the author of Stakeholder Engagement Essentials You’ve Always Wanted To Know and co-author of Marketing Management Essentials You’ve Always Wanted To Know.  

    During Michelle’s tenure at Trinity University, she held several roles from Assistant Vice President for Strategic Communications and Marketing to Senior Strategist and Project Manager. Michelle’s team was a Top 3 finalist for the 2018 AMA Higher Education Marketing Team of the Year Award.

    • B.A. History, Trinity University
    • Project Management Professional certification, Project Management Institute
    • Search Engine Optimization specialization, University of California, Davis
    • Google Project Management, Google Career Certificates
    • Author - Stakeholder Engagement Essentials You’ve Always Wanted To Know 2023, Vibrant Publishers
    • Co-author - Marketing Management Essentials You’ve Always Wanted To Know 2023, Vibrant Publishers
    • Conference presentation: “Meaningful Digital & Mobile Engagement” Texas Marketing Summit, April 2020.
    • Conference presentation: “Growing your Giving Day” Association of Fundraising Professionals, March 2019.
    • Podcast: "Lowering the Barriers for Brand Ambassadors" eCity Interactive, March 2017.
    • Invited panelist: “Marketing strategy” San Antonio Business Journal, December 2016.
    • Podcast: “4 Digital Communication Tips for Presidential Inaugurations” Higher Ed Experts, November 2016.
    • Conference presentation: “Social media: The Saga Continues…” NACAC Critical Components: Mastering the College Admission Process, May 2015.